NASDAQ: LAMR · Specialty REITs
Lamar Advertising (LAMR) fair value: undervalued or overvalued?
As of 31 Oct 2026, Faircurve's model values Lamar Advertising (LAMR) at $108.28 a share. The stock last closed at $157.30, which puts the model's fair value 31.2% below the price. On the model's bands that reads as Overvalued.
Revalued . Price is the close of 5 Nov 2026. Lamar Advertising Company.
The report adds the live price, the chart against the range the options market prices and the next earnings date. No account needed.
This week, in three parts
What happenedThe run of 31 Oct 2026 held the fair value at $108.28, within 1% of the run of 24 Oct 2026.
What the model makes of itThe price of $157.30 is 31.2% above it: Overvalued, on a high evidence grade.
What's nextNext report on 19 Feb 2027. Options prices imply a move of about 6% either way over the next month. The next weekly run is on Saturday 7 Nov 2026.
What price range does the model give LAMR?
The calibrated range for LAMR over 63 trading days is $147.21 to $170.65. It sits around the last close, and its width comes from the volatility that LAMR's own options imply (22% a year), calibrated weekly against realised prices (n = 6,661 past valuations, refreshed 31 Oct 2026). Ranges built this way held the price 60% of the time at this horizon. The fair value is the model's opinion and rides beside the range. It is not the centre of it.
The model's own range is $99.11 to $120.36.
Faircurve Insights · 31 Oct 2026
Lamar Advertising Company (LAMR), established in 1902, is a major force in North American outdoor advertising. It operates over 352,000 displays across the United States and Canada.
Faircurve's model put the fair value at $108.28 a share on 31 Oct 2026. The previous run, on 24 Oct 2026, gave $109.19, so the fair value moved -0.8%. The sheet gives no reason for the move. The model's fair value blends a cash-flow multiple against comparable companies, a dividend model and the value of the properties. The calibrated range over 63 trading days is $146.82 to $174.32. Ranges built this way held the price 60% of the time at this horizon. The evidence grade is High. For REITs the grade looks at the dividend record, namely at least three years of paid dividends with no cut. It does not say whether the fair value is right.
The model compares Lamar with seven companies, each with a fair value of its own on the site: Weyerhaeuser Company (WY), SBA Communications Corporation (SBAC), Iron Mountain Incorporated (IRM), Crown Castle Inc. (CCI), Rayonier Inc. REIT (RYN), Outfront Media Inc. (OUT) and EPR Properties (EPR). Gaming and Leisure Properties, Inc. (GLPI) is also a comparable company, but it has no verdict on this date. The facts for this run include no quality score against peers.
Written from the figures on this page for the 31 Oct 2026 valuation and checked by rule before publishing: every number is one printed here, no forecast, no instruction. The price, the gap and the verdict are the page's own and change daily. Not a recommendation.
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When does LAMR report earnings, and how has the stock reacted?
Lamar Advertising's next earnings report is scheduled for 19 Feb 2027. Companies can move their dates.
Options prices on 5 Nov 2026 imply a move of about 3.8% in either direction through the nearest expiry, about 14 days out. That is the size the market is pricing, not a direction. LAMR's 30 day implied volatility works out to about 6.4% over one month.
Around its last 8 reports: what the options market priced, and what followed
Each move runs from the last close before the report to the first close after it, so it covers companies that report before the open and after the close. The median size across LAMR's last 8 reports, ignoring direction, was 5.2%.
What the options market has priced for a month's move in LAMR
How does LAMR compare with similar companies?
The companies in specialty reits closest to Lamar Advertising in market value, each on the same model and the same date.
| Company | Last close | Model fair value | Gap | Model verdict |
|---|---|---|---|---|
| WY Weyerhaeuser Company | $21.63 | $11.17 | -48.4% | Overvalued |
| SBAC SBA Communications Corporation | $193.08 | $173.00 | -10.4% | Overvalued |
| GLPI Gaming and Leisure Properties, Inc. | $39.44 | $67.95 | +72.3% | Data under review |
| IRM Iron Mountain Incorporated | $105.50 | $80.48 | -23.7% | Overvalued |
| CCI Crown Castle Inc. | $90.95 | $58.08 | -36.1% | Overvalued |
| RYN Rayonier Inc. REIT | $21.91 | $12.57 | -42.6% | Overvalued |
| OUT Outfront Media Inc. | $32.01 | $24.08 | -24.8% | Overvalued |
| EPR EPR Properties | $59.79 | $65.10 | +8.9% | Fairly valued |
Lamar Advertising at a glance
Established in 1902, Lamar Advertising (Nasdaq: LAMR) operates as a major force in the North American outdoor advertising landscape, boasting a portfolio of over 352,000 displays across the United States and Canada.
- Market value
- $16.0B
- Sector
- Real Estate
- Industry
- Specialty REITs
- Beta to the US market
- 0.20
- First valued by Faircurve
- 11 Jul 2026
At the close of 5 Nov 2026, 56.0% of the 1,065 graded US stocks the model covers traded below the model's fair value. LAMR was not among them.
How the fair value is worked out: the model values Lamar Advertising three ways and blends them; the range around the fair value comes from 2,000 simulations of the dividend model. The full method is documented here.
What changed in the latest valuation?
On 24 Oct 2026 the model's fair value for LAMR was $109.19. As of 31 Oct 2026 it is $108.28, a change of -0.8%. The model revalues every stock it covers each week, and again after an earnings report.
Questions about Lamar Advertising's valuation
Is Lamar Advertising stock undervalued or overvalued?
On Faircurve's model, LAMR reads as Overvalued as of 31 Oct 2026. The model's fair value is $108.28 a share against a last close of $157.30, a gap of -31.2%.
What is LAMR's fair value?
$108.28 a share as of 31 Oct 2026. The fair value blends three methods: a cash-flow multiple against comparable companies, a dividend model, and the value of the properties. The model's own range is $99.11 to $120.36.
What price range does the model give LAMR?
$147.21 to $170.65 over 63 trading days. Ranges built this way held the price 60% of the time across 6,661 past valuations, refreshed 31 Oct 2026.
When does Lamar Advertising report earnings next?
The next report is scheduled for 19 Feb 2027. Companies can move their dates.
How much has LAMR moved on past earnings reports?
Across its last 8 reports the median two session move was 5.2%, ignoring direction. The largest was +11.9% around the report of 7 May 2026.
How confident is the model in this valuation?
The model's evidence grade for LAMR is high. For real estate investment trusts (REITs) the grade looks at the dividend record: at least three years of paid dividends with no cut. It is not a probability that the fair value is right, or that the price reaches it.
The model's own ideas on LAMR
The model holds no idea open on LAMR today. Signed-in readers see the rule each idea runs on, the floor and the exit level the model set and its time limit, and the model's closed ideas on LAMR with their outcomes. A free account is enough.