NYSE: PLNT · Leisure
Planet Fitness (PLNT) fair value and price range
As of 31 Oct 2026, Faircurve's model values Planet Fitness (PLNT) at $56.63 a share. The stock last closed at $60.07, which puts the model's fair value 5.7% below the price. The model grades the evidence behind this valuation as low, so no verdict is shown. The grade looks at how complete the inputs are, how many comparable companies there are and how closely they agree, and how wide the range of outcomes is. It does not say how likely the fair value is to be right.
Revalued . Price is the close of 5 Nov 2026. Planet Fitness, Inc.
The report adds the live price, the chart against the range the options market prices, the next earnings date and the analysts' consensus. No account needed.
This week, in three parts
What happenedThe run of 31 Oct 2026 moved the fair value from $55.38 to $56.63 (+2.3%). The stock's own trading multiple rose with its price, and the fair value follows it in part: most of the move.
What the model makes of itThe price of $60.07 is 5.7% above it. The model grades the evidence behind this valuation as low, so no verdict is shown. The grade looks at how complete the inputs are, how many comparable companies there are and how closely they agree, and how wide the range of outcomes is. It does not say how likely the fair value is to be right.
What's nextNext report on 23 Feb 2027. Options prices imply a move of about 14% either way over the next month. The next weekly run is on Saturday 7 Nov 2026.
What price range does the model give PLNT?
The calibrated range for PLNT over 63 trading days is $52.19 to $71.40. It sits around the last close, and its width comes from the volatility that PLNT's own options imply (47% a year), calibrated weekly against realised prices (n = 6,661 past valuations, refreshed 31 Oct 2026). Ranges built this way held the price 60% of the time at this horizon. The fair value is the model's opinion and rides beside the range. It is not the centre of it.
The model's own simulated range, from the 20th to the 80th percentile of its runs, is $26.91 to $99.08. In 53% of the simulations the fair value came out above the price the model ran on.
Faircurve Insights · 31 Oct 2026
Planet Fitness, Inc. develops and oversees fitness facilities operating under the Planet Fitness brand. It is classed as Consumer Cyclical, Leisure.
Faircurve's model put the fair value of Planet Fitness at $56.63 a share on 31 Oct 2026, the midpoint of 2,000 simulations. The previous run, on 24 Oct 2026, gave $55.38, so the fair value moved +2.3%. In the model's own words, the stock's own trading multiple rose with its price, and the fair value follows it in part: most of the move. The calibrated range over 63 trading days is $48.52 to $70.41, built around the price from the volatility the stock's own options imply. Ranges built this way held the price 60% of the time at this horizon. The model grades the evidence behind this valuation as low, so no verdict is shown.
The model's overall quality score for the company is 71 out of 100, a composite of six factors scored against comparable companies. Profitability scores 93, with ROIC at 15.3% against a peer median of 6.8%. Earnings quality scores 89, with FCF to net income at 1.10x against a peer median of 0.42x. Balance sheet scores 33, with net debt to EBITDA at 4.35x against a peer median of 5.28x. The model compares the company with Mattel, Inc. (MAT), Acushnet Holdings Corp. (GOLF), YETI Holdings, Inc. (YETI) and Hasbro, Inc. (HAS).
Written from the figures on this page for the 31 Oct 2026 valuation and checked by rule before publishing: every number is one printed here, no forecast, no instruction. The price, the gap and the verdict are the page's own and change daily. Not a recommendation.
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When does PLNT report earnings, and how has the stock reacted?
Planet Fitness's next earnings report is scheduled for 23 Feb 2027. Companies can move their dates.
Options prices on 5 Nov 2026 imply a move of about 7.7% in either direction through the nearest expiry, about 14 days out. That is the size the market is pricing, not a direction. PLNT's 30 day implied volatility works out to about 13.7% over one month.
Around its last 8 reports: what the options market priced, and what followed
Each move runs from the last close before the report to the first close after it, so it covers companies that report before the open and after the close. The median size across PLNT's last 8 reports, ignoring direction, was 11.7%.
What the options market has priced for a month's move in PLNT
How does PLNT score on business quality?
Planet Fitness's overall quality score is 71 out of 100. Each factor below is a score against comparable companies, not a percentile of the metric beside it.
| Factor | Score (0 to 100) | Headline measure | Peer median |
|---|---|---|---|
| ProfitabilityReturn on invested capital against the peer group, with a bonus for an improving trend. | 93 | 15.3%ROIC | 6.8% |
| Earnings qualityHow much of reported profit is cash: free cash flow to net income, and the accrual ratio (the share of earnings that is not cash). | 89 | 1.10xFCF / net income | 0.42x |
| Growth qualityTrailing revenue growth, forward growth from consensus, and the direction of analysts' rating changes. | 58 | 12.1%Revenue growth, trailing | 9.1% |
| Capital disciplineReinvestment efficiency (capital spending per unit of revenue) and net buybacks. | 67 | 17.2%Net buybacks / market value | 2.1% |
| Balance sheetNet debt to EBITDA and interest coverage. | 33 | 4.35xNet debt / EBITDA | 5.28x |
| StabilityDownside volatility of the EBITDA margin over the last five years. | 41 | 3.0 ptsEBITDA margin downside volatility, 5y | 2.0 pts |
How does PLNT compare with similar companies?
The companies in leisure closest to Planet Fitness in market value, each on the same model and the same date.
| Company | Last close | Model fair value | Gap | Model verdict |
|---|---|---|---|---|
| MAT Mattel, Inc. | $14.97 | $16.78 | +12.1% | Fairly valued |
| GOLF Acushnet Holdings Corp. | $83.62 | $72.72 | -13.0% | Fairly valued |
| YETI YETI Holdings, Inc. | $46.95 | $45.28 | -3.6% | Fairly valued |
| OSW OneSpaWorld Holdings Ltd | $30.72 | $28.76 | -6.4% | Low evidence grade |
| LTH Life Time Group Holdings, Inc. | $47.75 | $42.95 | -10.1% | Low evidence grade |
| HAS Hasbro, Inc. | $119.54 | $108.94 | -8.9% | Fairly valued |
| FUN Six Flags Entertainment Corporation | $9.24 | $7.55 | -18.3% | Low evidence grade |
What the comparable companies' multiples alone would give for PLNT, the peer-implied price, is $75.01 a share on this run. The fair value weighs that against the company's own multiple.
Planet Fitness at a glance
Planet Fitness, Inc., encompassing its various holdings, develops and oversees fitness facilities operating under the Planet Fitness brand.
- Market value
- $4.1B
- Sector
- Consumer Cyclical
- Industry
- Leisure
- Revenue expected, next twelve months
- $1.5B
- Consensus revenue growth, next fiscal year
- +7.5%
- Analysts with estimates
- 11
- Beta to the US market
- 0.05
- First valued by Faircurve
- 11 Jul 2026
How the fair value is worked out: the model prices Planet Fitness on the value of the whole business, debt included, against the operating profit analysts expect next year (forward EV/EBITDA), runs 2,000 simulations across its inputs and takes the midpoint. The full method is documented here.
What changed in the latest valuation?
On 24 Oct 2026 the model's fair value for PLNT was $55.38. As of 31 Oct 2026 it is $56.63, a change of +2.3%. The stock's own trading multiple rose with its price, and the fair value follows it in part: most of the move. The model revalues every stock it covers each week, and again after an earnings report.
Questions about Planet Fitness's valuation
Is Planet Fitness stock undervalued or overvalued?
Faircurve's model puts PLNT's fair value at $56.63 a share against a last close of $60.07, as of 31 Oct 2026. The model grades the evidence behind this valuation as low, so no verdict is shown. The grade looks at how complete the inputs are, how many comparable companies there are and how closely they agree, and how wide the range of outcomes is. It does not say how likely the fair value is to be right.
What is PLNT's fair value?
$56.63 a share as of 31 Oct 2026, the midpoint of 2,000 simulations. The model's own 20th to 80th percentile range is $26.91 to $99.08.
What price range does the model give PLNT?
$52.19 to $71.40 over 63 trading days. Ranges built this way held the price 60% of the time across 6,661 past valuations, refreshed 31 Oct 2026.
When does Planet Fitness report earnings next?
The next report is scheduled for 23 Feb 2027. Companies can move their dates.
How much has PLNT moved on past earnings reports?
Across its last 8 reports the median two session move was 11.7%, ignoring direction. The largest was -28.3% around the report of 7 May 2026.
How confident is the model in this valuation?
The model's evidence grade for PLNT is low. The grade looks at how complete the inputs are, how many comparable companies there are and how closely they agree, and how wide the range of outcomes is. It is not a probability that the fair value is right, or that the price reaches it.
The model's own ideas on PLNT
The model holds no idea open on PLNT today. Signed-in readers see the rule each idea runs on, the floor and the exit level the model set and its time limit, and the model's closed ideas on PLNT with their outcomes. A free account is enough.