NYSE: PM · Tobacco
Philip Morris International (PM) fair value: undervalued or overvalued?
As of 26 Sep 2026, Faircurve's model values Philip Morris International (PM) at $190.22 a share. The stock last closed at $187.46, which puts the model's fair value 1.5% above the price. On the model's bands that reads as Fairly valued.
Revalued . Price is the close of 2 Oct 2026. Philip Morris International Inc.
Faircurve Insights · 26 Sep 2026
Philip Morris International Inc. is a prominent tobacco enterprise working toward a smoke-free future. The company is diversifying its long-term product range beyond traditional tobacco and nicotine.
Faircurve's model on 26 Sep 2026 gave a fair value of $190.22 a share, the midpoint of 2,000 simulations. The previous run on 19 Sep 2026 gave $188.69, meaning the fair value moved +0.8%. The calibrated range over 63 trading days is $172.63 to $216.50, and ranges built this way held the price 60% of the time at this horizon. The evidence grade for this valuation is High.
The overall quality score for the business is 70 out of 100 against comparable companies. The model compares it with Altria Group, Inc., Universal Corporation, The Procter & Gamble Company, The Coca-Cola Company, Costco Wholesale Corporation, PepsiCo, Inc., Walmart Inc., and Monster Beverage Corporation. The median size of moves around the last 8 earnings reports, ignoring direction, was 6.2%.
Written from the figures on this page for the 26 Sep 2026 valuation and checked by rule before publishing: every number is one printed here, no forecast, no instruction. The price, the gap and the verdict are the page's own and change daily. Not a recommendation.
What price range does the model give PM?
The calibrated range for PM over 63 trading days is $172.63 to $216.50. It sits around the last close, and its width comes from the volatility that PM's own options imply (32% a year), calibrated weekly against realised prices (n = 3,330 past valuations, refreshed 26 Sep 2026). Ranges built this way held the price 60% of the time at this horizon. The fair value is the model's opinion and rides beside the range. It is not the centre of it.
The model's own simulated range, from the 20th to the 80th percentile of its runs, is $156.66 to $227.01. In 50% of the simulations the fair value came out above the price the model ran on.
How does PM score on business quality?
Philip Morris International's overall quality score is 70 out of 100. Each factor below is a score against comparable companies, not a percentile of the metric beside it.
| Factor | Score (0 to 100) | Headline measure | Peer median |
|---|---|---|---|
| ProfitabilityReturn on invested capital against the peer group, with a bonus for an improving trend. | 88 | 35.0%ROIC | 16.8% |
| Earnings qualityHow much of reported profit is cash: free cash flow to net income, and the accrual ratio (the share of earnings that is not cash). | 83 | 1.17xFCF / net income | 0.84x |
| Growth qualityTrailing revenue growth, forward growth from consensus, and the direction of analyst estimate revisions. | 77 | 7.3%Revenue growth, trailing | 0.4% |
| Capital disciplineReinvestment efficiency (capital spending per unit of revenue) and net buybacks. | 25 | 0.0%Net buybacks / market value | 0.9% |
| Balance sheetNet debt to EBITDA and interest coverage. | 43 | 2.37xNet debt / EBITDA | 2.10x |
| StabilityDownside volatility of the EBITDA margin over the last five years. | 50 | 1.7 ptsEBITDA margin downside volatility, 5y | 1.8 pts |
How does PM compare with similar companies?
The companies in tobacco closest to Philip Morris International in market value, each on the same model and the same date.
| Company | Last close | Model fair value | Gap | Model verdict |
|---|---|---|---|---|
| MO Altria Group, Inc. | $67.35 | $75.65 | +12.3% | Fairly valued |
| UVV Universal Corporation | $42.20 | $41.10 | -2.6% | Fairly valued |
| PG The Procter & Gamble Company | $144.91 | $141.90 | -2.1% | Fairly valued |
| KO The Coca-Cola Company | $85.65 | $71.63 | -16.4% | Overvalued |
| COST Costco Wholesale Corporation | $920.65 | $765.36 | -16.9% | Overvalued |
| PEP PepsiCo, Inc. | $125.89 | $157.62 | +25.2% | Undervalued |
| WMT Walmart Inc. | $104.26 | $91.80 | -12.0% | Fairly valued |
| MNST Monster Beverage Corporation | $42.94 | $40.99 | -4.5% | Fairly valued |
When does PM report earnings, and how has the stock reacted?
Philip Morris International's next earnings report is scheduled for 21 Oct 2026. Companies can move their dates.
Options prices on 2 Oct 2026 imply a move of about 4.0% in either direction through the nearest expiry, about 13 days out. That is the size the market is pricing, not a direction. PM's 30 day implied volatility works out to about 9.2% over one month.
How PM moved around its last 8 earnings reports
Each move runs from the last close before the report to the first close after it, so it covers companies that report before the open and after the close. The median size across these 8 reports, ignoring direction, was 6.2%.
| Report date | Two session move |
|---|---|
| 22 Jul 2026 | +1.6% |
| 22 Apr 2026 | +10.4% |
| 6 Feb 2026 | -0.1% |
| 21 Oct 2025 | -0.8% |
| 22 Jul 2025 | -8.8% |
| 23 Apr 2025 | +3.6% |
| 6 Feb 2025 | +10.3% |
| 22 Oct 2024 | +10.5% |
Philip Morris International at a glance
Philip Morris International Inc. functions as a prominent tobacco enterprise, actively working toward a smoke-free future. The company is strategically diversifying its long-term product range to incorporate items beyond traditional tobacco and nicotine.
- Market value
- $296.9B
- Sector
- Consumer Defensive
- Industry
- Tobacco
- Revenue expected, next twelve months
- $45.4B
- Consensus revenue growth, next fiscal year
- +7.1%
- Analysts with estimates
- 7
- Beta to the US market
- -0.25
- First valued by Faircurve
- 1 May 2026
How the fair value is worked out: the model prices Philip Morris International on the value of the whole business, debt included, against the operating profit analysts expect next year (forward EV/EBITDA), runs 2,000 simulations across its inputs and takes the midpoint. The full method is documented here.
What changed in the latest valuation?
On 19 Sep 2026 the model's fair value for PM was $188.69. As of 26 Sep 2026 it is $190.22, a change of +0.8%. The model revalues every stock it covers each week, and again after an earnings report.
Questions about Philip Morris International's valuation
Is Philip Morris International stock undervalued or overvalued?
On Faircurve's model, PM reads as Fairly valued as of 26 Sep 2026. The model's fair value is $190.22 a share against a last close of $187.46, a gap of +1.5%.
What is PM's fair value?
$190.22 a share as of 26 Sep 2026, the midpoint of 2,000 simulations. The model's own 20th to 80th percentile range is $156.66 to $227.01.
What price range does the model give PM?
$172.63 to $216.50 over 63 trading days. Ranges built this way held the price 60% of the time across 3,330 past valuations, refreshed 26 Sep 2026.
When does Philip Morris International report earnings next?
The next report is scheduled for 21 Oct 2026. Companies can move their dates.
How much has PM moved on past earnings reports?
Across its last 8 reports the median two session move was 6.2%, ignoring direction. The largest was +10.5% around the report of 22 Oct 2024.
How confident is the model in this valuation?
The model's evidence grade for PM is high. The grade looks at how complete the inputs are, how many comparable companies there are and how closely they agree, and how wide the range of outcomes is. It is not a probability that the fair value is right, or that the price reaches it.