Industry · Oct 2026
Household & Personal Products stocks ranked by gap to the model's fair value
Faircurve's model values 13 household & personal products stocks. 11 of them are ranked below by the gap between the model's fair value and the last close, as of 31 Oct 2026: 1 read as Undervalued, 10 as Fairly valued and 0 as Overvalued. The median gap across the ranked names is +1.2%. The widest gaps above the price are KMB (+16.6%), CL (+5.7%), KVUE (+5.4%). The widest below it are CHD (-8.6%), EPC (-7.6%), ELF (-4.7%).
Valuations as of . Prices are the closes of 3 Nov 2026. The gap is the model's fair value against the price: a positive gap means the fair value is above the price. It states what the model concluded, not where the price goes next.
The ranking
| Rank | Company | Last close | Model fair value | Gap | Model verdict | Quality score | Market value |
|---|---|---|---|---|---|---|---|
| 1 | KMB Kimberly-Clark Corporation | $104.46 | $121.79 | +16.6% | Undervalued | 49 | $35.9B |
| 2 | CL Colgate-Palmolive Company | $95.62 | $101.05 | +5.7% | Fairly valued | 76 | $76.0B |
| 3 | KVUE Kenvue Inc. | $19.31 | $20.35 | +5.4% | Fairly valued | 38 | $37.1B |
| 4 | IPAR Inter Parfums, Inc. | $117.09 | $123.13 | +5.2% | Fairly valued | 72 | $3.7B |
| 5 | EL The Estée Lauder Companies Inc. | $105.39 | $108.63 | +3.1% | Fairly valued | 44 | $39.6B |
| 6 | CLX The Clorox Company | $93.80 | $94.91 | +1.2% | Fairly valued | 46 | $10.6B |
| 7 | REYN Reynolds Consumer Products Inc. | $24.09 | $23.98 | -0.5% | Fairly valued | 41 | $5.0B |
| 8 | PG The Procter & Gamble Company | $162.06 | $160.47 | -1.0% | Fairly valued | 61 | $374.5B |
| 9 | ELF e.l.f. Beauty, Inc. | $111.50 | $106.27 | -4.7% | Fairly valued | 65 | $6.6B |
| 10 | EPC Edgewell Personal Care Company | $27.93 | $25.82 | -7.6% | Fairly valued | 35 | $1.3B |
| 11 | CHD Church & Dwight Co., Inc. | $109.16 | $99.76 | -8.6% | Fairly valued | 51 | $25.4B |
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Valued but not ranked
These 2 names are valued but not ranked, for one of four reasons: the model grades the evidence as low or has not graded it yet, the inputs are under review, the gap is wider than 60%, or the valuation is more than three weeks old. The numbers are shown for reference.
| Company | Last close | Model fair value | Gap | Why it is not ranked | Quality score | Market value |
|---|---|---|---|---|---|---|
| COTY Coty Inc. | $3.29 | $4.34 | +31.9% | Low evidence grade | 39 | $3.0B |
| NWL Newell Brands Inc. | $5.63 | $5.59 | -0.7% | Low evidence grade | 52 | $2.2B |